When it comes to men’s swimwear, if function, performance, and bold style is your concern, opt for TIMO. Founder Pow Foongfaungchaveng introduces a new line of swim briefs and beach shorts that combine a downtown preppy look with modern tailoring, bold prints, and a quirky story. Founded in August 2011 by Pow Foongfaungchaveng, who is also acting as the brand’s creative director, the brand has a plan to change up the swimwear game while practicing a clever sustainable strategy.
Prior to founding TIMO TRUNKS, Pow Foongfaungchaveng, a law graduate from King’s College London, has worked in diverse design industry and luxury management. And speaking of luxury, Foongfaungchaveng began his career at the young age of 23—- as a brand manager for two of the most exclusive luxury watch brands Vacheron Constantin, and Lange & Sohne in Thailand. Subsequently, he moved on to become a curator for prestigious Thailand’s Creative and Design Centre (TCDC). To date, he acts as an Honorary Advisor to Queen Sirikit Museum of Textiles, at Bangkok’s Grand Palace.
Let’s face it, swimwear is evolving. Just over a decade ago, the swimwear industry was stagnant. Even now, the market is flooded with an abundant amount of brands offering the same product offerings – just in new colors. Now, swim trunks have become a diverse market with options for every activity and style. However, it’s tough to establish a clever strategy that addresses consumer needs for men both inefficient and sustainable products.
In my opinion, I find TIMO to represent a new baseline in mens swimwear by which sets a standard for future versions to be. Their offerings are precisely tailored designed convenient lightweight and “super fast-drying fabric” that won’t fade dramatically over time. The bold geometric designs fit comfortably on your waist and body without looking out of style. If your goal is to stand out with your swim style this season in austerely bold geometric print swim trunks, look no further. These creative designs are sure to attract some positive attention.
The vast majority of consumers today want to help save the planet, but don’t want to sacrifice style nor performance. TIMO utilizes a brilliant strategy that I mention quite often here at Forbes lifestyle section. Pow Foongfaungchaveng’s strategy is to manufacture products in geographical locations near to the retail outlets where the collection is sold. By doing this, the carbon footprint of shipping is tremendously reduced – thus adhering to a promising sustainable path while creating jobs. What’s more, for those who are fans of competitive swimming and surfing
Even if you’re the type of guy who doesn’t do much swimming, TIMO’s product offerings present a number of stylish men’s bathing suits and swim trunks that have the versatility to become your weekend wear go-to with moisture-wicking and quick-drying fabric, perfect for summer 2021.
The brand aims to change up the men’s swimwear game by developing the absolute finest all-purpose, next-generation swimwear.
I recently had the chance to interview Founder and CEO Pow Foongfaungchaveng about why TIMO launched a square-cut brief collection designed precisely to cater to laps swimmers and surfers, how the brand is taking rigorous steps in producing TIMO in the zone where they sell lessening the carbon footprint and why he believes to capture men, the print must punch them in the face!
Joseph DeAcetis: Talk to Forbes about how the brand came to be?
I was developing and designing resort hotels for many years hopping around many islands but I never found the swimwear I liked so I decided to make one.
JD: In your words, what makes this brand unique
The design print of TIMO, each season in the design process, some 30 already very good designs are rejected, and only the best 12 prints with austere novelty esthetics, are included in the collection.
Unlike girls, It is harder for men to buy a new pair of swim trunks, they use the old ones for years and years. To capture men, the print must punch them in the face.
JD: What have been your efforts in reducing your carbon footprint moving forward?
We are moving towards producing TIMO in the zone we retail to, such as for the EU market, we just started partnering with a small artisanal manufacturer in Italy. The plan is, in collection 2023, the trunks for EU stores will be produced in Europe. For America, they will be made in the USA and Asia from Thailand.
JD: Talk to Forbes about the current styles and colors this season
Ethic, indigenous esthetics are used such as Japanese type die-tie, in their authentic local colors.
But the major shift is the customers are going towards functional and performance wear, so for the first time, we launched a square-cut brief collection designed precisely to cater to laps swimmers and a collection TIMO Surf offering a modern take on classic 1970s boardshorts and new envisioned bold print rash-guards of the next era.
JD: In speaking about the modern consumer, talk to Forbes about technical advancements within the fabrications?
With COVID situations, we are surprised that our swimwear increased in sales. People are so suppressed and dying to travel, our online shop increases in double revenue since the last global lockdown.
Because of Covid, Travelers are willing to spend more, in terms of price point and the number of items, in preparing for their holiday trips a bit more special, different from when we have first assumed otherwise.
The mentality of customers is more generous in treating themselves for a special occasion such as vacations or even beach parties. Everyone wants to “live it now”, it seems.